Shelf test: Succeeding in the competitive environment
When launching a new product or revising the packaging design of a proven classic, the success or failure of the new packaging design is decided at the point of sale. An attractive positioning and an assertive packaging are decisive for the success at the POS. Since purchasing decisions at the POS are usually made quickly and without reflection, the packaging must catch the eye at first glance and stand out against competing products.
So the key questions are: Do customers even notice the new packaging? How is the look of the new design, does it stand out among the other products? In our test procedure, we observe shoppers as they react to your product on the test shelf. The results provide you with reliable optimization suggestions for presentation and design, and positioning.