Conjoint-Analysis: Because the whole is greater than the sum of its parts
The conjoint-analysis is a proven method of marketing research that has been in use for decades.
MWResearch is one of the institutes that established the conjoint method in Germany. With CARES (Conjoint Analytical RESearch) we offer you a state-of-the-art portfolio fit for many marketing questions to identify the optimal way to address the target group – both in the consumer goods and in the service industry.
Areas of application for CARES
Whenever it’s necessary for decision-making in marketing to learn more about preferences and purchase decisions conjoint analyses can be used for a range of applications, such as:
- Product and services design: Optimization of existing product and services portfolio in the competitive set.
- Pricing policy: How much can a new product or a new product feature or a new service cost compared to the competition?
- Market/customer segmentation: Which product or service features generate the highest benefit in the different market segments?
- Market/sales scenarios: Which influence does the introduction of a new product (or service) have on market share (of the competition)? Are there any cannibalization effects?