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Methods

We offer ready-made methodology modules. Each module contains proven research tools that can be used depending on the task at hand and adapted and modified according to your needs.

Our extensive repertoire of proven methods is constantly being further developed. When conventional tools do not work optimally, MWResearch's special strength comes into play: Based on our decades of know-how, we develop unusual and ingenious approaches for individual test designs in a free and creative manner.

Voice Analytics

The tone makes the music: get your consumers right!

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SensUpĀ®

SensUpĀ® turns ordinary consumers into sensory experts

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Price Sensitivity Measurement

Which price range is optimally matched to the customer's perception of price-performance?

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Driver Analysis

How high is the part worth of a product feature? What influence does this feature have on the willingness to buy?

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Focus Groups

Gain insight into the everyday behaviors of consumers, understanding how individuals are influenced by group dynamics

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In-depth Interview

Deep dive into consumer behavior, attitudes and perceptions

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Shelf Test

Perfect placement at the point of sale

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Eye Tracking

For the strongest visual impact and fastest information capture

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MaxDiff

Which product or service features are most important to the consumer?

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TURF-Analysis

The agony of choice

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Conjoint-Analysis

Understanding customer needs and predicting buying behavior

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MWResearch GmbH
Kapstadtring 7
22297 Hamburg

Tel: +49 40 658006-0
Fax: +49 40 658006-10
info@mwresearch.de

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MWResearch GmbH Logo
  • Methods
  • Areas of research
  • Company
  • Contact

MWResearch GmbH
Kapstadtring 7
22297 Hamburg

info@mwresearch.de
+49 40 658006-0

DE EN