Sustainability, plant-based nutrition, and digital experiences – the food and beverage market is evolving rapidly. Consumers are expecting more: products that align with their values, experiences that excite, and brands that take a stand. International market trends are increasingly shaping the entire food and beverage industry, presenting new challenges for manufacturers.
Market research that not only measures behavior – but explains it.
Success arises when products truly fit – into people’s lives, their habits, and their values. This requires strategic market research that understands what drives people – and reveals what really matters to brands. Qualitative and quantitative studies provide crucial insights into consumer needs and open up perspectives that help serve preferences more effectively.
What We Do: Market Research for the Food and Beverage Industry
MWResearch supports food and beverage brands in making better decisions – along the entire value chain. We test recipes, analyze packaging, measure brand impact, and study behavior at the POS. Our goal is always to develop market-ready products, optimize packaging, and clearly position brands. Our services are tailored to the specific requirements and needs of each target group in the food industry – globally and regionally.
How We Make Consumer Behavior Measurable: Our FMCG Research Methods
SensUp® – Fine-tuning formulations and food products sensorically
Whether it’s a new formulation or a product relaunch: SensUp® makes sensory differences measurable where other methods reach their limits. Consumers detect even the slightest nuances in taste, texture, and mouthfeel – creating an ideal foundation for successful product development and sensory precision. Our studies also include taste tests to identify precise consumer preferences – whether in beverages, snacks, or fruits and vegetables.
Implicit Packaging Tests – Perception that influences in FMCG
Packaging often works intuitively, rarely consciously. Using association tests and supplemental eye tracking, we analyze how design, material, and function are truly perceived – whether they attract attention, are understood, and trigger buying impulses. We deliberately incorporate trends and sustainability requirements, as well as developments in the global market.
Brand Image Analysis – Emotionally understanding brands and reaching target groups
Strong brands thrive on the right gut feeling. With implicit methods such as reaction time measurement and voice analytics, we capture emotional closeness, credibility, and subconscious associations. Continuous tracking delivers deep insights into how your brand is developing – and how it strategically stands out from the competition. Target group analyses help sustainably increase customer loyalty and secure long-term market share.
POS Testing – Purchase impulses and market research at the international point of sale
At the POS, the first glance counts. With digital shelf simulations, eye tracking, or traditional POS tests, we analyze how your product stands out in a competitive setting, how it is understood – and whether it drives purchase decisions. Our methods deliver valuable insights to effectively shape marketing and pricing, involve retailers optimally, and unlock new market opportunities.
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