Market Research for Dairy Products

Relevant topics

SensUp® (Sensorischer Test) POS Marketing (Point of Sale)

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Dairy products must offer more than just good taste

Dairy products are part of everyday life – but consumer demands are changing: plant-based alternatives, animal welfare, sustainability, and transparency are shaping expectations for brands and products worldwide. At the same time, taste is the decisive factor – often in the details.

Research and insights that reveal what truly convinces

MWResearch helps companies in the dairy industry understand what consumers want – in terms of taste, presentation, and at the point of sale. We provide insights into trends and developments in the food sector and deliver research that helps optimize products, improve marketing, and successfully develop brands. The growing demand for healthy and sustainable alternatives makes it essential to analyze consumer decisions precisely.

What we do: Research for cheese, yogurt, and butter

We support producers of milk and dairy products such as cheese, yogurt, butter, or milk-based snacks with tailored qualitative and quantitative research. We test formulations, packaging, and communication, and analyze how products are perceived and chosen at the POS. Our experience helps you make your products healthier, more nutritious, and more sustainable.

Our research methods – vital insights into the competitive landscape

SensUp® – Taste is decisive, often in the details

Our product evaluation method allows consumers to express even the finest taste and texture impressions in dairy products with precision and variety. With SensUp®, manufacturers gain deep insights and identify sensory nuances that are hardly measurable with conventional methods – creating a foundation for products that stand out in taste and differentiate clearly.

Advertising material tests – Evaluating the impact of communication

We test which messages, visuals, and channels increase your target group’s attention and purchase intent. This allows us to sharpen campaigns in a targeted way – emotionally, impact-oriented, and in tune with current demand in the food sector.

POS analyses – Understanding purchase behavior at the shelf

At the point of sale, first impressions count and purchase decisions are often made spontaneously. With digital shelf simulations and traditional POS studies, we analyze how your products are perceived by buyers, which placements are persuasive – and which mechanisms influence decision-making. This gives you decisive advantages in dairy product market research and ensures long-term access to your target groups.